6.3
Who Wants to Be a Millionaire?
1999
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Episode 1Jul 25, 2012Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.Episode 2Aug 1, 2012This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.Episode 3Aug 8, 2012This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.Episode 4Aug 15, 2012This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Wil AndersonSelf - Host
Todd SampsonSelf - Panellist
Russel HowcroftSelf - Panellist1999
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